Comparison
5 alternatives to Google Analytics
| Tool | Pricing | Self-host | Best for | Highlights |
|---|---|---|---|---|
| Fathom | Paid | Agencies and businesses | No cookie banners · EU isolation · Uptime monitoring | |
| Matomo | Open source | Enterprises and public sector | Self-hostable · Heatmaps · Funnels | |
| Plausible | Paid | Privacy-conscious sites | No cookies · GDPR compliant · Lightweight script | |
| PostHog | Freemium | Product teams | Product analytics · Session replay · Feature flags | |
| Umami | Open source | Developers | Self-hostable · No cookies · Custom events |
Fathom
Analytics
Privacy-first analytics that just works.
Paidvs Google Analytics
Matomo
Analytics
Ethical analytics with 100% data ownership.
Open sourceSelf-hostablevs Google Analytics
Plausible
Analytics
Simple, privacy-friendly web analytics.
PaidSelf-hostablevs Google Analytics
PostHog
Analytics
All-in-one product analytics suite.
FreemiumSelf-hostablevs Google Analytics
Umami
Analytics
Open-source, simple website analytics.
Open sourceSelf-hostablevs Google Analytics