Fathom
Analytics
Privacy-first analytics that just works.
Fathom Analytics provides fast, cookie-free stats with EU isolation.
Visit Fathom Compare head to headWhy teams switch
The pain
Google Analytics: Cookie banners, privacy concerns, and a confusing reporting interface.
The upgrade
- No cookie banners
- EU isolation
- Uptime monitoring
- Email reports
Trade-offs
- Smaller ecosystem of integrations and add-ons than Google Analytics.
- Fewer enterprise compliance certifications and admin controls in most cases.
Savings calculator
Team size: 25 seats
Estimated yearly extra cost
$1,800
$0 on Google Analytics vs $1,800 on Fathom. Prices are editable estimates.
How to migrate
From Google Analytics to Fathom
- Export. Export key reports you need for history; past data won't move to a new tool.
- Set up Fathom. Create your workspace and invite one or two people to pilot it first.
- Import. Bring your data in using Fathom's import tools, starting with what your team uses daily.
- Switch over. Run both trackers in parallel for a month to compare numbers before removing GA. Then invite the rest of the team and cancel Google Analytics at the end of your billing period.
How it compares
| Tool | Pricing | Self-host | Best for | Highlights |
|---|---|---|---|---|
| Fathom | Paid | Agencies and businesses | No cookie banners · EU isolation · Uptime monitoring | |
| Matomo | Open source | Enterprises and public sector | Self-hostable · Heatmaps · Funnels | |
| Plausible | Paid | Privacy-conscious sites | No cookies · GDPR compliant · Lightweight script | |
| PostHog | Freemium | Product teams | Product analytics · Session replay · Feature flags | |
| Umami | Open source | Developers | Self-hostable · No cookies · Custom events |